It’s rare for me to spot a great denim label from Europe but those sick fadings are worth a second look.
The British denim label Natural Selection draws inspiration from the spirit of competition and evolutionary progress.
Established in 2009 the Natural Selection brand reflects the core value of sincerity and functionality. Their passion for denim determines and their pursuit for originality whilst preserving strict rules of authenticity and no compromise. The foundations of the brand are its fabrication and the richness of its detailing.
Their credo: “All living things fight for survival and this empowers Natural Selection Denim in its battle for recognition, authority and innovation.”
Article extracted from 14OZ.COM